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Introduction. This Agreement between you and Linton Publishing, LLC
D.B.A. BlackWebAds.com ("BlackWebAds.com") consists of the
BlackWebAds.com Standard Terms and Conditions ("Terms and
Conditions"), the BlackWebAds.com Program (the "Program")
Guidelines, which may be revised periodically, and the terms of any advertising
campaign you submit or modify. "You" or "Advertiser" means
the entity identified in this enrollment form, and/or any agency acting on its
behalf, which shall also be bound by the terms of this Agreement. Please read
very carefully these Terms and Conditions and the Program.
- Use on Partner Sites. You agree that your ads may be placed on (i) any site
owned or operated by The BlackWebAds.com (a "BlackWebAds.com Web
Site") and (ii) on any site owned by a third party (a
"Partner") with which BlackWebAds.com has an agreement to place
BlackWebAds.com ads ("Partner Site"). Unless otherwise agreed to
in writing by BlackWebAds.com, any ads may be modified without your
consent to comply with any policy of BlackWebAds.com or any Partner Site.
BlackWebAds.com reserves the right to, and in its sole discretion may, at
any time review, reject, modify, or remove any ad. The Partners may also
have certain rights allowing them to reject, modify or withdraw ads placed
under this Agreement. No liability of BlackWebAds.com and/or any Partner
shall result from any such decision.
- Communications Solely With
BlackWebAds.com. Even if your ad(s) are placed
on Partner Site(s), you agree to direct to BlackWebAds.com, and not to any
Partner, any communication regarding your ad(s) on any Partner Site.
- Approval of
Advertisement. Any character
title, keyword, site description or URL (collectively, the
"Listing") and Bid Amount submitted to the BlackWebAds.com
Network is subject to the prior approval of BlackWebAds.com.
BlackWebAds.com will not allow any Listings which in the sole discretion
of BlackWebAds.com are racist, sexist, discriminatory, pornographic,
inappropriate, offensive, irrelevant or any other reason noted in the
BlackTVOnline.com Program Guide. Once you submit your Listing,
BlackWebAds.com will review your submission for editorial integrity,
relevance, appropriateness and accurate mapping to the BlackWebAds.com
network of Sites. You will be notified of rejections. BlackWebAds.com
reserves the unrestricted right to reject or cancel any Listing for any
reason at any time. When you bid for placement on the BlackWebAds.com
network of sites, your approved Listing may also be posted on sites with
which we have partnered (at a minimum, the Listing's title will be
displayed). As a result, Listings may appear anywhere on the World Wide
Web, including on our sites and our partner sites, Listing positioning and
placement is determined by BlackWebAds.com in its sole discretion and is
subject to change in BlackWebAds.com' sole discretion. BlackWebAds.com
reserves the right to edit any titles and/or descriptions and to suspend and/or
remove any Listing at any time for any reason.
- BlackWebAds.com Guidelines. The BlackWebAds.com Guidelines contain many important
policies and procedures. BlackWebAds.com may modify the BlackWebAds.com
Guidelines at any time upon notice published on the BlackWebAds.com Web
Site.
- Parties' Responsibilities. You are responsible for knowing the contents of the
BlackWebAds.com Guidelines. You are solely responsible for the selection
of all "Targets" (any category, and other targeting mechanism),
and for the content of your ads, including URL links. BlackWebAds.com is
not responsible for anything regarding your Web site(s) including, but not
limited to, maintenance of your Web site(s), order entry, customer
service, payment processing, shipping, cancellations or returns.
- Prohibited Uses. BlackWebAds.com strictly prohibits using the
BlackWebAds.com Web Site or any Partner Site(s) (i) to generate fraudulent
impressions of or fraudulent clicks on Advertiser's ad(s) or third-party
ad(s), including but not limited to using robots or other automated query
tools and/or computer generated search requests, and/or the fraudulent use
of other search engine optimization services and/or software; (ii) to
advertise substances, services, products or materials that are illegal in
any state or country where the ad is displayed; (iii) in any way that
violates any policy posted on the BlackWebAds.com Web Site, as revised
from time to time; or (iv) to engage in any other illegal or fraudulent
business practice under the laws of any state or country where the ad is
displayed. You may not include links to any Web site(s) as part of your
ad, unless the content found at such site(s) is relevant to your
Target(s). You may not run multiple ads linking to the same or similar
site on the same search results page. Violation of these policies may
result in removal of your ad or immediate termination of this Agreement,
and may subject you to state and federal penalties and other legal
consequences.
- Termination; Cancellation. BlackWebAds.com may at any time, in its sole
discretion, terminate the Program, terminate this Agreement, or cancel any
ad(s) or your use of any Target. BlackWebAds.com will notify you via email
of any such termination or cancellation, which shall be effective
immediately. You may cancel any ad and/or terminate this Agreement with or
without cause at any time. Cancelled ads will be discontinued within 24
hours of notice received via your account on the Program homepage.
Termination of your account shall be effective when BlackWebAds.com
receives notice via your account on the Program homepage. Upon termination
for any reason, (i) you shall remain liable for any amount due for ads
already delivered or for clicks on any ad(s), and (ii) Sections 2 and 4
through 15 shall survive termination. Existing credits on your account
will be available for use only towards BlackWebAds.com. Should your
account be terminated with a credit balance, your credit will not be
refunded. All deposits are non-refundable.
- Confidentiality. Each party agrees not to disclose Confidential
Information of the other party without prior written consent except as
provided herein. "Confidential Information" includes (i) ads,
prior to publication, (ii) submissions or modifications relating to any advertising
campaign, (iii) clickthrough rates or other statistics (except in an
aggregated form that includes no identifiable information about you), and
(iv) any other information designated in writing as
"Confidential." It does not include information that has become
publicly known through no breach by a party, or has been (i) independently
developed without access to the other party's Confidential Information;
(ii) rightfully received from a third party; or (iii) required to be
disclosed by law or by a governmental authority.
- No Guarantee. BlackWebAds.com makes no guarantee regarding the
levels of impressions or clicks for any ad on its site or those of its
Partners. BlackWebAds.com may offer the same Target to more than one
advertiser. You may not receive any impressions for your ad(s) if for a
given Target there are more advertisers than available display positions.
- No Warranty. BlackWebAds.com MAKES NO WARRANTY, EXPRESS OR IMPLIED,
INCLUDING WITHOUT LIMITATION WITH RESPECT TO ADVERTISING AND OTHER SERVICES,
AND EXPRESSLY DISCLAIMS THE WARRANTIES OR CONDITIONS OF NONINFRINGEMENT,
MERCHANTABILITY AND FITNESS FOR ANY PARTICULAR PURPOSE.
- Limitations of Liability; Force
Majeure. In no event shall
BlackWebAds.com or any Partner be liable for any act or omission, or any
event directly or indirectly resulting from any act or omission of
Advertiser, Partner, or any third parties (if any). EXCEPT FOR THE
PARTIES' INDEMNIFICATION AND CONFIDENTIALITY OBLIGATIONS HEREUNDER, (i) IN
NO EVENT SHALL EITHER PARTY BE LIABLE UNDER THIS AGREEMENT FOR ANY
CONSEQUENTIAL, SPECIAL, INDIRECT, EXEMPLARY, PUNITIVE, OR OTHER DAMAGES
WHETHER IN CONTRACT, TORT OR ANY OTHER LEGAL THEORY, EVEN IF SUCH PARTY
HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND NOTWITHSTANDING
ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY AND (ii)
BlackWebAds.com' AGGREGATE LIABILITY TO ADVERTISER UNDER THIS AGREEMENT
FOR ANY CLAIM IS LIMITED TO THE AMOUNT PAID TO BlackWebAds.com BY
ADVERTISER FOR THE AD GIVING RISE TO THE CLAIM. Each party acknowledges
that the other party has entered into this Agreement relying on the
limitations of liability stated herein and that those limitations are an
essential basis of the bargain between the parties. Without limiting the
foregoing and except for payment obligations, neither party shall have any
liability for any failure or delay resulting from any condition beyond the
reasonable control of such party, including but not limited to
governmental action or acts of terrorism, earthquake or other acts of God,
labor conditions, and power failures.
- Payment. You agree to pay BlackWebAds.com based on the number of
click-throughs to the specified Web site generated via the BlackWebAds.com
Service in advance. Such amount shall be determined by multiplying the
number of click-throughs by your Bid Amount for each keyword and site
purchased. You hereby authorize BlackWebAds.com to charge your credit card
for your pre-determined amount as pursuant to the terms set forth in
connection with the BlackWebAds.com Service and you agree to pay all such
charges. BlackWebAds.com will not rebill or
perform scheduled charges to your account without your authorization. Your
advertising with BlackWebAds.com is contingent on an available credit in
your BlackWebAds.com account. BlackWebAds.com will suspend your
currently active campaigns in the BlackWebAds.com Service if your account
balance falls to $0. If your account is reduced to $0 for 90 days or more,
BlackWebAds.com may terminate your participation in the BlackWebAds.com
Service. If you dispute any charge made under the Program, you must notify
BlackWebAds.com in writing within sixty (60) days of any such charge;
failure to so notify BlackWebAds.com shall result in the waiver by you of
any claim relating to any such disputed charge. Charges shall be
calculated solely based on records maintained by BlackWebAds.com. No other
measurements or statistics of any kind shall be accepted by
BlackWebAds.com or have any effect under this Agreement. All deposits to
your BlackWebAds.com account are non-refundable.
- Representations and Warranties. You represent and warrant that (a) all of the
information provided by you to BlackWebAds.com to enroll in the Program is
correct and current; (b) you hold all rights to permit BlackWebAds.com and
any Partner(s) to use, reproduce, display, transmit and distribute
("Use") your ad(s); and (c) BlackWebAds.com and any Partner(s)
Use, your Target(s), and any site(s) linked to, and products or services
to which users are directed, will not, in any state or country where the
ad is displayed (i) violate any criminal laws or third party rights giving
rise to civil liability, including but not limited to trademark rights or
rights relating to the performance of music; or (ii) encourage conduct
that would violate any criminal or civil law. You further represent and
warrant that any Web site linked to your ad(s) (i) complies with all laws
and regulations in any state or country where the ad is displayed; (ii) does
not breach and has not breached any duty toward or rights of any person or
entity including, without limitation, rights of publicity or privacy, or
rights or duties under consumer protection, product liability, tort, or
contract theories; and (iii) is not false, misleading, defamatory,
libelous, slanderous or threatening.
- Your Obligation to Indemnify. You agree to indemnify, defend and hold
BlackWebAds.com, its agents, affiliates, subsidiaries, directors,
officers, employees, and applicable third parties (e.g., all relevant
Partner(s), licensors, licensees, consultants and contractors)
("Indemnified Person(s)") harmless from and against any and all
third party claims, liability, loss, and expense (including damage awards,
settlement amounts, and reasonable legal fees), brought against any
Indemnified Person(s), arising out of, related to or which may arise from
your use of the Program, your Web site, and/or your breach of any term of
this Agreement. Customer understands and agrees that each Partner, as defined
herein, has the right to assert and enforce its rights under this Section
directly on its own behalf as a third party beneficiary.
- Information Rights. BlackWebAds.com may retain and use for its own
purposes all information you provide, including but not limited to
Targets, URLs, the content of ads, and contact and billing information.
BlackWebAds.com may share aggregate (i.e., not personally identifiable)
information about you with advertisers, business partners, including
syndication Partners, sponsors, and other third parties. The display of
your ad on Partner Site(s) will provide access to Partner(s) to the
content of your ads, including the URL(s), and any contact or other
information that can be obtained through such URL(s), as well as data
regarding queries or clicks on directory categories that may enable such
Partner(s) to determine your Targets.
- Miscellaneous. Any decision made by BlackWebAds.com under this
Agreement shall be final. BlackWebAds.com shall have no liability for any
such decision. You will be responsible for all reasonable expenses
(including attorneys' fees) incurred by BlackWebAds.com in collecting
unpaid amounts under this Agreement. This Agreement shall be governed by
the laws of Maryland, except for its conflicts of laws principles. Any
dispute or claim arising out of or in connection with this Agreement shall
be adjudicated in Baltimore, Maryland. This constitutes the entire
agreement between the parties with respect to the subject matter hereof.
Any modifications to this Agreement must be made in a writing executed by
both parties. The waiver of any breach or default of this Agreement will
not constitute a waiver of any subsequent breach or default. If any
provision herein is held unenforceable, then such provision will be modified
to reflect the parties' intention, and the remaining provisions of this
Agreement will remain in full force and effect. Advertiser may not resell,
assign, or transfer any of its rights hereunder. Any such attempt may
result in termination of this Agreement, without liability to
BlackWebAds.com. The relationship(s) between BlackWebAds.com and the
"Partners" is not one of a legal partnership relationship, but
is one of independent contractors. This Agreement shall be construed as if
both parties jointly wrote it.
- Code: BlackWebAds.com Referral Partner ad codes
must be not be modified from original format without consent from
BlackWebAds.com. You agree to use the ad code provided for displaying
Creative not more than ONCE per page view. Referral Partner ad codes may
be placed in email messages. BlackWebAds.com Referral Partner ad codes may
be used on Webpages that contain forums, blogs, pictures, products,
discussion boards, or chat rooms.
Publisher can not alter, copy, modify, take,
sell, reuse, or divulge any BlackWebAds.com computer code, except as is
necessary to partake in the BlackWebAds.com Network, provided, however,
with the prior approval of BlackWebAds.com, a Publisher may, in certain
instances, modify the BlackWebAds.com computer code for purposes of
inserting certain pre-approved language above or below an advertisement
served by BlackWebAds.com.
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